LeaderBridge alumni are invited to join Mary Abbajay, President of Careerstone Group, and Danielle M. Reyes, President and CEO of Crimsonbridge Foundation, for an interactive, high-energy workshop. Everyone has a brand whether they realize it or not. Your brand is the unique combination of your skills, experience, and personality. It is the impression you want to make on others. Your personal brand guides the way you present yourself, ensuring that people see you in the way you want them to, instead of in some arbitrary, possibly detrimental, way. You can either ignore your personal brand, and let it develop organically, possibly chaotically, beyond your control, or you can take active steps to create a personal brand that accurately depicts you as the person you want to be. This session will help participants identify key components of their brand, assess gaps between desired brand and real-world reputation, identify key strategies to reinforce their brand while engaging with others, and explore social media best practices for brand promotion.